Author Topic: Email Database - Building Block of Strong Internet Marketing  (Read 30 times)

Davidson12

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Do you have to work for an email subscriber database to support your Internet marketing efforts? Is it right to say that in this day and age, it is more propitious to engage in email marketing than to rely on traditional direct mail campaigns? Of course, the main arguments against snail mail are the attendant cost and time lag. But then again, market experts hasten to add that there is indeed no debate to talk about when it comes which is the better alternative, as electronic email has definitely supplanted whatever need we have for traditional country email lists.

The bigger issue that we need to concern ourselves with is whether or not we have the need for an email database in order to become effective in our email marketing. Having your own email account database is a better alternative to buying an email list which doesn't give any form of assurance or validation on the status of the accounts included in such list.

In addition to this, an email database affords the opportunity for internet marketers to focus their marketing campaign on the market segment and potential buyers who manifest a need and interest for the product or service that you are offering. You also have to remember that when you rely on purchased email list, you are by all intents and purchases engaging in electronic cold calling and there is a high risk that your email messages be considered as spam messages.

That being said, seasoned Internet marketers are well aware that the task of building your own database of email accounts isn't as simple as setting up a "sign-up" button that links to your website. In most cases, users only share their email address after a series of attempts long enough to win their trust. It is because of this norm in client behavior that experienced Internet marketers solicit email addresses and contact details in every opportunity that they can get. Internet marketers normally provide incentives to potential clients in exchange for their contact details.

While the uninitiated may be amazed by the number of freebies that are being offered left and right, the more informed players are fully aware that there is no such thing as free lunch in Internet marketing. This means that if you are being offered with a "free" eBook, there has got to be something that you have to share, i.e. email address, phone numbers, etc., in order to get a copy of the "free" eBook.

If you are going to adopt this technique in building your email database, then it is essential that you provide your target clients with the assurance that personal information will not be shared or sold to third parties. This confidence building measure can be implemented through the privacy policy of your site.